The features of the products, I think, will definitely add to productivity - provided if it is used. The armed forces have a saying, "A machine is only as good as the man behind the machine". It is this man (and increasingly woman)-behind-the-machine - their training, motivation, ethos, value - that determine effictiveness.
So too with any tool. It needs people with the appropriate culture. A collaboration tool can only help if there is a culture of collaboration. Tools cannot break down silos. If the correct culture is built and nurtured, and contrary behavior robustly discouraged, will silos break down.
Lacking a culture that discourages silos, the tools will be ineffective. Result: The tool will get a back name.
Before selling the tool should not Kinetic Glue conduct an analysis of the culture and advise the company about changing the culture? I think so. I doubt if Kinetic Glue, or Vivek Paul, think so :-(
If the correct culture is not in place should Kinetic Glue sell them their tool? They should not. I am sure Kinetic Glue will sell it.
It comes down to defining who is your prospective customer; and who is not - segmentation.
To all readers of this blog:
A High Quality, Low Defect, Sustainable work year;
May you spot and quickly fix Broken Windows;
May you spot and chase away all Wolves-in-Sheep clothing;
Happy New Year!
