Aggression must be backed up by muscle (capability). Bluster, or posturing, will land you in trouble (read that as "You will get slapped by Bhajji and end up weeping on national TV":-)
In my experience of delivering software, an aggressive attitude in committing to customer demands, that does not take into consideration actual capability, will result in poor quality of deliverables, missed schedules, an unsustainable work process (heroics cannot be performed on a 24 x 7 basis) and finally angry customers. I would much rather under-promise and over-deliver and have a sustainable process.
Having said that, sometimes heroics are called for. The operative word there is sometimes never 24 x 7. Stretch is fine, but beware of stretching beyond the elastic limit.
Set Big Hairy Audacious Goals (BHAGs) but read this before doing so.
Set a target "to put a man on the moon by the end of the decade" but only if you have already build successful ICBMs.
This is the final post on "Entrepreneurial Traits and Cricketers"
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