Do you know what are CIVETS? I knew they were a type of cat but I did not know that the acronym stands for Columbia, Indonesia, Vietnam, Egypt, Turkey, South Africa. Incidentally South Africa also occurs in BRICS.
Watch this webinar about PSL, a small software company in Columbia. I thought Columbia was synonymous with drug cartels. Hardly the place for software companies. The webinar was an eye-opener.
Marketing of Services. Sometime in 2007 I realized that we were not marketing acmet's Tools BU correctly. Acmet's marketing talked of all the products that we had made for others. There was nothing about our people and our processes. I came to realize that we had to put our developers, the people who lived the process, right in front where prospective customers could talk to them. We had to display aretfacts of our process as part of sales talk. Unfortunately, it was too late. Nonetheless, it is gratifying that the webinar validates the approach.
Watch the video on PSL's site. Hear why Latin Americans have an advantage over Asians (read Indians) :-)
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