Todays Swaminomics talks of how the award for Corporate Social Responsibilty does not correlate with actual behaviour towards society.Both BP and Goldman Sachs had received it. Recent damage caused by these companies show that social responsibilty was not a value. It was mere PR glitter.
Quality certifications, like the award for Corporate Social Responsibilty, can be obtained with the required "paper work" and some amount of play acting. It does not mean that Quality is a prime value for the company. In most cases it is obtained for adding glitter to marketing. And all that glitters is not gold.
Quality has to be a basic value. A value expressed not through certfications, or on the web-site, or in quality manuals. It has to be the gating criteria for all product decisions. It has to be expressed through action. Actions speak louder than words.
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